Panel no. 26 - Enterprise Anthropology: Recent Developments and Future Perspectives


Title Prof First name Keiko Last name Yamaki
Institution Shujitsu University City Okayama Country JP


Title Prof First name Tomoko Last name Hamada
Institution name The College of William & Mary City Williamsburg Country US


Panel title

Enterprise Anthropology: Recent Developments and Future Perspectives

Panel abstract

This panel aims to re-examine companies and organizations from an interdisciplinary viewpoint that incorporates perspectives from management studies, anthropology, sociology, religious studies, and economics. Companies are generally perceived as profit-oriented organizations that perform rational, functional and effective business activities. At the same time, they can be seen as cultural communities in which employees are actively engaged in their everyday activities as they perform various business tasks and duties. In this sense, each company has its own unique characteristics, associational ties and values, similarly to ethnic groups that maintain their own cultural identities and share particular ways of behavior. Paying attention to the legacies and current achievements of enterprise anthropology, papers in this panel demonstrate the utility of fieldwork in company research and present analysis of critical issues in this subfield, such as business communities and networks; processes of production and consumption of goods and services; design and marketing in local and global contexts; material culture; consumer behavior, etc.

IUAES Commission

IUAES Commission on Enterprise Anthropology