In 2013, Argentina joined a minority of countries in recognizing equal labor rights for household workers. On the one hand, these changes at the level of labor law and policy transformed the juridical status of household workers from "servants," with almost nonexistent labor rights, to "workers" with equal labor rights under the law. On the other, they introduced a discourse and practice of contract law to regulate social relationships between household workers and employers that had been historically regulated through economies of reciprocity and structures of pseudo-kinship, entrenching cultures of patronage and servitude. In this way, the changes at the level of labor law and policy introduced new meanings to conceive of household work, household workers, and employers of household workers. These new meanings are reflected in the language used by household workers' rights activists to talk about household work, household workers, and employers of household workers. This paper analyzes these linguistic practices of household workers' rights activists used to advance household workers' labor rights. I argue that these linguistic practices consist of counter-hegemonic linguistic and semiotic practices that have the aim of changing the hegemonic meanings historically abscribed to paid household work. In this way, they have the aim of transforming juridical changes into actual sociocultural changes that would valorize both household workers and household work. The paper is based on over two years of ethnographic research conducted in Buenos Aires between 2016 and 2018 with a household workers' rights grassroots organization.