What does it mean when the media present migration as cosmopolitan experience? What is at work when a program constructs its audience as a convivial hybrid “we”? The paper examines these questions in the context of various discourses on “cultural diversity” in the media. It focuses specifically on the policies and programs of the radio station WDR Funkhaus Europa, today named WDR Cosmo. Established in 1999 by the biggest public service broadcaster in Germany, Westdeutscher Rundfunk (WDR), it was endowed with the purpose of reflecting cultural diversity in the country and has since transformed from an “integration” to a “cosmopolitan program”. Germany is a country of migration and continues to be so, increasingly becoming a society of diverse ethnic and cultural identities. Today, over one fourth of the inhabitants of Germany have a so-called migration background, whereas in some urban areas almost half of the inhabitants have a migration biography. In institutional politics, or in the media, this plurality is, however, often represented in a fragmented, sometimes belated, or even contradictory manner. By analyzing the ways in which discourses on cultural diversity have been institutionalized by a media program specifically dedicated to it, the paper opens a set of questions about the cultural politics of emotions (Ahmed) and the politics of sentimentality (Berlant) involved in the processes of creating programs on cultural diversity. It explores the ways in which the programs are designed to offer emotional attachments to imagined communities and their articulation within the context of various forms of citizenship imagined in contemporary Germany, pointing also to the contingency of scripts surrounding difference and diversity.