In the past 20 years the anthropological turn in HIV/AIDS studies have been concentrated on trying to redirect the steady flow of some fundamental presumptions about human behaviour. Namely, its predictability. The motif of 'changing one’s behaviour' is the basic ‘language’ of all systems of control, especially those that direct one’s body and health over the steady states of liberal economic ‘progress’ and its accompanying ideological scripts imposed through economic power (Špoljar-Vržina, Geiger Zeman, Zeman, 2021; Špoljar Vržina, 2008, 2020; Špoljar Vržina & Rudan, 2009). However, the gap between one’s illness identity and sickness risk to society shapes an even wider abyss of bureaucratic science into which the Western medicine has fallen. The presented research is part of a long-term follow-up of the failing public health medicine. Infectious diseases, especially the latest Corona pandemic, which although one might superficially perceive as resembling the HIV/AIDS dangers of stigmatizing possibilities, develops landscapes of even more dangerous discriminative territories. Those of media supported behavioural changes, simultaneously endangering the fragile humanity of Rights. Examples will be presented in the case of both physiological states and their neoliberal lived-through realities, in dual settings of global (‘progressive’ medicine) and local (Stamparian) medical systems.