Reviewer MarekMikus | Review

#379 Everyday representations and narratives of the Swiss franc loan crisis in the Hungarian tabloid press

Coresponding author's contact details

First name Balázs Middle name Last name Gosztonyi
Title Mr Organization / Institution Max Planck Institute for Social Anthropology Department n/a
Address Franz Andres Strasse 4 Postal / Zip code 06108 Country DE
E-Mail Hidden Phone number Hidden Presenting author Yes

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Abstract title

Everyday representations and narratives of the Swiss franc loan crisis in the Hungarian tabloid press

Abstract text

As a form of vernacular economic storytelling, tabloids and other “lowbrow” news sources construct framings, representations and narratives on economic issues for people with lower educational background. Since the Global Financial Crisis of 2007-08, Hungary as a peripherally financialized country, has been undergoing a Swiss franc credit and debt crisis. This otherwise complex event with multiple interpretive possibilities has been extensively discussed in the country’s tabloid press. The research aims to understand the representational, framing and narrative construction of Swiss franc credit and debt crisis since such media content can be considered as a proxy for everyday opinions and lay interpretive frames for lower class demographics. The most widely circulated tabloid of the country, Blikk, was used as a secondary source and about 50 most relevant articles published between 2007 and 2020 were selected and analysed through the application of Critical Discourse Analysis. While tabloids are normally home to common sense neoliberal moral discourses, the Hungarian tabloid narration of the credit and debt crisis has been predominantly narrated through the “careless” and “irresponsible” economic behaviour of the banking industry. The Swiss franc crisis has been represented through the recurring personal stories of overindebted celebrities and ordinary people in the form of “contestation dramas” that commonly feature debtors’ struggles against predatory lending practises of creditors and unfair collection practises of debt collectors.

Conference topic

Panel no. 20 - Contesting Household Debt: Politics, Infrapolitics, and the Political Economy of Debtor-Creditor Relations

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Abstract Review

This abstract was reviewed on 2021-01-05 11:05h by MarekMikus

Reviewer decision